Klar Fragrance-Free Fabric Softener 750ml

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We've grown so used to covering odours with fragrance that we rarely ask: what does that scent do to our children, our pets, the family members whose skin is already sensitive? True cleanliness has no smell at all.

Klar Fragrance-Free Fabric Softener softens and smooths textile fibres with a purely plant-based formula, zero added fragrance, and 99% naturally derived ingredients. From newborn clothing to daily underwear and towels, it is safe for the whole family's laundry, including households with dogs and cats whose sense of smell is 10,000 to 100,000 times more sensitive than ours.

This Is For You If

• You have a newborn or young baby at home
• You have sensitive skin or allergies in the family
• You live with dogs or cats
• You check every ingredient in your daily household products
• You want softness without synthetic fragrance or harsh chemicals
  

Why Klar Fragrance-Free Fabric Softener

The clothing we wear is our second skin. Klar does not compromise.

99% of the ingredients in this fabric softener are naturally derived. No synthetic dyes, no synthetic preservatives, no petrochemical ingredients. Just plant-based actives that care for both fabric and skin.

Pets are especially sensitive to fragrance. What smells pleasant to us can be genuinely distressing to dogs and cats. A fragrance-free home is a more comfortable home for every member of the family.

Going fragrance-free isn't simply about having no smell. It means leaving out unnecessary added fragrance so sensitive family members, pregnant women, allergy sufferers, and especially newborns can be wrapped in freshly washed laundry without worry.

What You Will NOT Find in This Product

• Petrochemical ingredients: NO
• Synthetic preservatives: NO
• Synthetic fragrance: NO
• Synthetic dyes: NO
• Phosphates, bleaching agents, optical brighteners: NO
• GMO ingredients: NO
• Animal testing: NO
• Microplastics: NO

Brand Intro

Founded in 1993, Klar by AlmaWin was the first detergent brand to earn all three major European eco-certifications. Since launching its first fragrance-free product in 2002, Klar has led the eco-cleaning market with formulas that are gentle on skin without compromising performance. Winner of the Green Brands Germany and Austria Award 2025/2026 for the sixth consecutive time.